ENGLAND – Officials at McDonald’s have confirmed they will be altering the colouring of their meat-like patties to avoid negative connotations associated with red meat.
After a study suggesting red meat increased the risk of death, scientists within the fast food company say they have taken steps to make their food appear even less like red meat than it already does.
A company statement released today read: “We have listened to the numerous health concerns raised over red meat by our customers and we will now be serving our burgers in a greenish colour as a result.”
Change to recipe
The move was made to distance McDonald’s from mount bad press received by red meat. As an extra precaution, the company are also working on distancing themselves from anything that could be called meat.
“The substance that is used to create many McDonald’s burgers will be changed to a greenish hue in order to avoid being unfairly lumped in with real beef products that are proven to have a negative effect on health,” explained UK chief executive Jill McDonald.
“Basically we can make this crap whatever colour we want,” she added.
The British Heart Foundation said red meat could still be eaten as part of a balanced diet, and following the colouring change, McDonald’s countered by saying their products could still be eaten.
“The content of the ‘meat’ will remain the same,” re-assured McDonald. “We’re simply changing the colouring. Green is a much healthier colour anyway, I don’t know why we didn’t pick this colour for our burgers the first time around.
Green meat
In response to the study, which showed an extra portion of unprocessed red meat would increase the risk of death by 13%, McDonald’s encouraged customers to continue eating at the chain as “you’ll never have to question how much your life is being shortened after eating our processed green meat as no one has done any testing on it.”
Customers welcomed the changes to the colouring system that would prevent the public from confusing a Big Mac or Double Cheese Burger with dangerous red meats like Filet mignon or T-Bone steak.
“I think it’s nice of the company to go the extra mile and change the colour of the burgers to make things clear,” said meat fan Bryan Gardner.
“A lot of people are genuinely concerned over this red meat thing so it’s nice to be in a place that doesn’t serve it.”
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